News & Events for Motors

Volkswagen Bahrain Drive Experience at BIC

Volkswagen Bahrain welcomed more than 250 guests who participated in an exhilarating driving experience of the Volkswagen Golf R & GTI. Hosted on the Bahrain F1 track, the event saw a turnout of Golf fans and motoring enthusiasts from across Bahrain, as well as the Volkswagen Club members. As part of the event, older generations of the Golf R and Golf GTI were showcased, thanks to the Volkswagen owners.

23-10-2022

Opening of Le Table Krug by Y

Opening of Le Table Krug byY with notable guests, media and hotel management. In partnership with Krug Champagne, Bentley Bahrain and Annada.

20-10-2022

BENTLEY BAHRAIN ANNOUNCES THE ARRIVAL OF ALL-NEW ‘BENTAYGA S’

Manama, 1st June 2022: Bentley Bahrain unveiled today the new Bentayga S at a grand ceremony at The Royal Golf Club, Riffa Views, Bahrain. The unveiling was attended by distinguished guests, management and teams from Bentley Motors, Bentley enthusiasts, and members of the press.   

With striking design cues and unique detailing, the Bentayga S is the latest version of Bentley’s benchmark, go-anywhere luxury SUV, designed and engineered in the UK and manufactured in Bentley’s carbon-neutral factory in Crewe. 

For the first time since the launch of Bentayga in 2015, an S version is now available – reflecting feedback from the huge number of customers that enjoy the dynamic performance of their Bentayga on-road. Building on Bentley’s established ‘S’ brand, the new enhanced sports Bentayga provides an even more engaging drive, with Bentley Dynamic Ride active anti-roll control fitted as standard and an enhanced Sports chassis mode. A 15 per cent increase in damping stiffens the chassis and provides a platform for a more dynamic SPORT mode ESC tune. 

Bentayga S also features a revised visual presence through the distinctive addition of black details, and a more sporting soundtrack courtesy of a newly designed, free-flowing sports exhaust – both of which increase the Bentayga’s already imposing presence on the road. 

01-06-2022

Electrifying Future of Bahrain with Behbehani

Behbehani Brothers W.L.L are pleased to announce that, alongside their Manufacturer partners, they are in the final stage of achieving homologation under BH 1:2021 Bahraini Technical Regulation for Electric Vehicles. Currently this homologation will extend to the Porsche and Audi Electric Vehicle ranges available in the region, with further Brands and models to follow in the near future.

As a part of the Homologation requirements, Behbehani Brothers will be hosting the first dedicated Electric Vehicle focused training session to representatives of the MOICT, Traffic and Civil Defence Ministries on the 14th & 15th March at their Training Centre in Sitra. This bespoke EV “Familiarisation” course will be the first of its kind in the Kingdom, bringing the wealth of technical knowledge and experience from Behbehani Brothers alongside our OEM partners and the authorities of Bahrain. Focusing on a range of elements during the course, the team will be covering a range of topics including; overview of Electric Vehicle ranges, technologies, Charging, Safety, and Rescue Data.

Speaking on behalf of Behbehani Brothers, Steven Hill, Group General Manager, commented – “We are so pleased to be the first Automotive Business in Bahrain to deliver this training to the relevant authorities and extend our sincere thanks to all parties who have been involved in the standards and homologation journey as we enter a new era for mobility in Bahrain”. The importance of a clear path and vision for the introduction of EV’s into Bahrain is in the interest of all Consumers who will enjoy and experience these incredible products in the future. As with any product, standards, safety and training is essential and we at Behbehani Brothers are already fully prepared for the next era of mobility and recognise the significant efforts made by the Bahrain team in defining and actioning the standards for the future.”

Speaking on behalf of the MOICT, Mr Ali Alhayki, Chief of Metrology, Chairman OF GSO Mechanical Technical Committee, Testing & Metrology Directorate, commented – “We are excited to begin our transition to the era of Electric Mobility, as it is in the developed countries, EV signifies the future of mobility in the soon upcoming future. Finally, the dream will come true by owning an electric car in Bahrain commercially after all the work and efforts made by the local and Gulf committee in this field. We are also grateful to the Behbehani Brothers for being an important partner that contributes with us to a major role in achieving this transition, this training workshop illustrates the great cooperation between MOICT as a governmental entity and Private sector, sure we look forward to expanding this cooperation in a way that contributes to spreading the culture of Electric cars in Bahrain society.”

At Behbehani Brothers, we look forward to an electrified future in the Kingdom of Bahrain and welcoming our customers into these amazing new products within our extensive range in the future.

12-03-2022

Jeep Bahrain Partners with Juventus F.C. to Introduce Jeep Owners to Football Icons

Manama, Bahrain, December 15^th 2021: Jeep Middle East has partnered with legendary Italian football club Juventus FC to introduce Jeep owners to their football heroes through digital meet and greet sessions.

 

The virtual meet and greet is something unique that Juventus organizes exclusively for Jeep customers. Since the pandemic has made travel difficult for many, the team has decided to launch these virtual meetings to be closer to their fans and let them experience something special – creating a one-to-one opportunity to meet with one of the players in which guests can ask a question and have a chat directly with their football hero.

 

This year five guests from Bahrain were invited to meet Federico Chiesa, the young Italian winger that has joined Juventus last season.

 

Commenting on the occasion, Marco Melani, Managing Director of American Brands at Stellantis Middle East, said: “Jeep’s philosophy is to enable Jeep owners to ‘Go anywhere, do anything’, which is why we make it our mission to create some of life’s most extraordinary journeys for our customers. This partnership with Juventus, one of football’s most iconic clubs, is one way in which we can bring these unforgettable experiences to Jeep owners in Bahrain. Jeep and Juventus are two icons in the history of their respective worlds, making them ideal brand partners, as both have in their DNA values such as authenticity, passion and the ability to take on any challenge, on the field, on road and off road.”

 

Sam Yacoub,General Manager of Behbehani Brothers, the dealership for Chrysler, Dodge,Ram, Jeep, Fiat and Alfa Romeo vehicles in Bahrain, added:“We are very proud to be able to work with the Juventus Academy in Bahrain, being one of the best, if not the best, football academies in the country. Over 750 players and their families form part of this community of football enthusiasts, just like myself and my kids, giving Behbehani Brothers and the Jeep brand an immense opportunity to connect with people who are active and passionate, and who can find the Jeep brand as the perfect enabler of their everyday adventures.”

 

Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys and freedom for the soul. Jeep provides vehicles that support a lifestyle of boundless freedom, responsible adventure and are reliable, safe, fun and environmentally friendly.

The Jeep^® brand has been a partner with Juventussince 2012, and is proud to partner with a team that shares its passion and drive for success. They are united not only by their iconic style – the striking black and white stripes of the Bianconeri and the signature seven-slot grille of Jeep^® – but also by their rich history, power and tenacity.

15-12-2021