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Jeep Bahrain Partners with Juventus F.C. to Introduce Jeep Owners to Football Icons

Manama, Bahrain, December 15th 2021: Jeep Middle East has partnered with legendary Italian football club Juventus FC to introduce Jeep owners to their football heroes through digital meet and greet sessions.


The virtual meet and greet is something unique that Juventus organizes exclusively for Jeep customers. Since the pandemic has made travel difficult for many, the team has decided to launch these virtual meetings to be closer to their fans and let them experience something special – creating a one-to-one opportunity to meet with one of the players in which guests can ask a question and have a chat directly with their football hero.


This year five guests from Bahrain were invited to meet Federico Chiesa, the young Italian winger that has joined Juventus last season.


Commenting on the occasion, Marco Melani, Managing Director of American Brands at Stellantis Middle East, said: “Jeep’s philosophy is to enable Jeep owners to ‘Go anywhere, do anything’, which is why we make it our mission to create some of life’s most extraordinary journeys for our customers. This partnership with Juventus, one of football’s most iconic clubs, is one way in which we can bring these unforgettable experiences to Jeep owners in Bahrain. Jeep and Juventus are two icons in the history of their respective worlds, making them ideal brand partners, as both have in their DNA values such as authenticity, passion and the ability to take on any challenge, on the field, on road and off road.”


Sam Yacoub,General Manager of Behbehani Brothers, the dealership for Chrysler, Dodge,Ram, Jeep, Fiat and Alfa Romeo vehicles in Bahrain, added:We are very proud to be able to work with the Juventus Academy in Bahrain, being one of the best, if not the best, football academies in the country. Over 750 players and their families form part of this community of football enthusiasts, just like myself and my kids, giving Behbehani Brothers and the Jeep brand an immense opportunity to connect with people who are active and passionate, and who can find the Jeep brand as the perfect enabler of their everyday adventures.”


Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys and freedom for the soul. Jeep provides vehicles that support a lifestyle of boundless freedom, responsible adventure and are reliable, safe, fun and environmentally friendly.

The Jeep® brand has been a partner with Juventussince 2012, and is proud to partner with a team that shares its passion and drive for success. They are united not only by their iconic style – the striking black and white stripes of the Bianconeri and the signature seven-slot grille of Jeep® – but also by their rich history, power and tenacity.


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