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Behbehani Brothers opens new ŠKODA showroom under its flagship

Behbehani Brothers inaugurates the brand-new ŠKODA showroom in the kingdom. Located in Sitra, and conforming to the latest corporate identity requirements of ŠKODA principals, the showroom offers new and existing customers the opportunity to experience the brand first-hand.

Officially inaugurated under the patronage of H.E. Kai Boeckmann, the German Ambassador to Bahrain along with Directors Mr. Abdul Majeed Shirazi, Mr. Abdul Ghani Behbehani and the Group General Manager Mr. Steven Hill, the ceremony included esteemed guests, past and future valuable customers, key media and the Behbehani Brothers senior management.

ŠKODA, the Czech Republic Automobile Manufacturer, has appointed Behbehani Brothers as its official dealer in Bahrain to provide sales and after-sales services in the Kingdom this year. The appointment represents another milestone in the growth of Behbehani Brothers, and marks a new era for ŠKODA in Bahrain.

As one of the market leaders of the automotive trade with 11 famous brands under its flagship, Behbehani Brothers holds the knowledge and expertise, and is better equipped to take the ŠKODA to new levels in the market, supported by the launch of the new ŠKODA showroom facility.

The new ŠKODA showroom can showcase up to 10 cars and will present the range of ŠKODA vehicles carefully optioned to suit the desires of customers in the kingdom. During the launch ceremony, four ŠKODA models were unveiled; Fabia, Octavia, Superb and the top of the line 7 seater SUV, the Kodiaq.

Commenting, Mr Axel Schroder, ŠKODA Head of Sales Asia and Overseas, said: “Today, we celebrate an important milestone for the ŠKODA brand in the Middle East. Here in the heart of Bahrain, we are holding a grand opening ceremony signifying the brand’s expansion and continuous path forward. Last year, ŠKODA delivered more than 1.25 million vehicles to customers on over 100 markets.”

“We want to extend this success stemming from 124 years of tradition and transform it into a vision of even more successful future. And Middle East, with Bahrain as an integral part of the region, is part of this vision.” stated Axel.

Furthermore, Mr Abbas Shirazi, who gave an opening speech, commented: “Today is a very special day in the history of Behbehani Brothers Bahrain, inaugurating the ŠKODA Showroom and its 12th Brand “ŠKODA” under its flagship. Today, a 62 years old company Behbehani Brothers Bahrain has partnered with a brand that has a heritage of 124 years. ŠKODA is driven by desire and Behbehani is driven by perfection and today desire meets perfection.”   

Behbehani Brothers have grown from strength to strength and take great pride in every brand they represent, ensuring the best customer experience and delivering a one-stop solution when it comes to meeting all motoring needs  

15/10/2019