(03,07 ,2025) Manama, Bahrain— Behbehani Brothers W.L.L., a market leader in Bahrain’s automotive industry with a legacy spanning over 70 years, proudly announces the acquisition of Harley-Davidson aftersales services in the Kingdom of Bahrain. This strategic move further solidifies the group's position as a comprehensive provider of premium mobility solutions and reinforces its commitment to delivering excellence in service across both four-wheel and two-wheel segments.
Founded in 1952 by the Behbehani and Shirazi families, Behbehani Brothers began as a general trading company and entered the automotive retail sector in 1957. Since then, it has built a diverse and prestigious portfolio, representing global automotive brands such as Volkswagen, Porsche, Audi, Bentley, Lamborghini, Skoda, Jeep, Chrysler, Dodge, Fiat, Alfa Romeo, RAM, Mopar, and Bugatti aftersales services. The group operates state-of-the-art facilities in Sitraand other locations, featuring modern showrooms, specialized workshops, a high-tech Training Academy accredited by the UK’s Institute of the Motor Industry (IMI), and one of the largest automotive parts warehouses in Bahrain, in addition to other specialist Automotive facility and consultancy services around the region.
In 2023, Behbehani Brothers further expanded its two-wheel division by launching Behbehani Wheels W.L.L., the official dealer for Ducati, Indian, and Polaris Slingshot 2 and 3 wheeled motorcycles. Behbehani Wheels offers full-fledged showrooms, a cutting-edge service center with the latest diagnostic technology, and a curated collection of accessories, safety gear, and merchandise tailored to motorcycle enthusiasts.
The addition of Harley-Davidson after-sales services marks the latest milestone in the group’s strategic growth. With this development, Harley-Davidson owners in Bahrain will now benefit from Behbehani Brothers’ renowned customer service, technical expertise, and premium aftersales care.
“We are proud to welcome Harley-Davidson aftersales services into the Behbehani family,” said David Williams, the Head of Automotive at the Behbehani Brothers W.L.L. “This expansion reflects our continued dedication to offering world-class mobility solutions and building on our legacy of trust, quality, and innovation in the Kingdom of Bahrain. Whether you’re behind the wheel of a Porsche or on the saddle of a Harley-Davidson, our commitment to customer satisfaction remains the same.”
With a workforce of over 350 professionals, Behbehani Brothers W.L.L. continues to lead the way in automotive and motorcycle retail and service, delivering a one-stop experience for all motoring needs.
03/07/2025
