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Behbehani Brothers Wins ‘Dealer of the Year’

Behbehani Brothers, the official importer of Volkswagen in Bahrain has won the 2017 ‘Dealer of the Year’ Award following an annual competition against dealerships across the Middle East.  

The Volkswagen Dealer of the Year Award is organized by Volkswagen Middle East to acknowledge the commitment and hard work of the Middle East Partners and to thank them for their dedication and loyalty in helping them grow the Volkswagen brand in the region. Over the course of 12 months, Volkswagen dealers are evaluated against a set of Key Performance Indicators and a series of pre-qualifying criteria in the areas of sales, after sales, parts and used cars to ensure that they continuously offer the best brand experience and care to our customers in the Middle East. 

Following a very competitive and stimulating process during 2017, the official Volkswagen Dealership in Bahrain has been recognized as the 2017 ‘Dealer of the Year’ and stood out thanks to their exceptional dedication to providing the best customer care, outstanding sales results and exceeding the annual targets in terms of volumes and quality parameters.

“We are very delighted to have won this award as it demonstrates our commitment to our customers and ability to meet global standards set by the Volkswagen Group. It’s a great testament to the team’s abilities and how we have grown. The knowledge, experience and professionalism that each and every one showed during the testing is why we were able to achieve this award and we look forward to being involved in the international drive experience.” said Felix Miranda, Brand Manager of Volkswagen Behbehani Brothers, Bahrain.

Andrew Savvas, Volkswagen Middle East Brand Director said; “We are proud of the work that the dealers do in our region and it is important for us to continue to support and develop this network.2018 is going to be a huge and exciting year for Volkswagen, and is important for us to have the right teams in place to continue to move the brand forward.”

As an appreciation, the winners will be taken on an unforgettable Volkswagen Driving Experience overseas organized by Volkswagen Middle East.




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