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Future Proof: Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and S3 Sportback

Future Proof: Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and S3 Sportback

 

•The new futuristic generation of the successful A3 family is now being introduced in Bahrain – with more style and presence than ever before

•A new addition regionally, the all-new Audi S3 Sportback makes its debut, expanding the premium compact class offering for the luxury manufacturer

•Future Proof: The A3 Sedan is available in 3 distinctive lines providing a wide array of choices: advanced, advanced plus and S-line options are available with a 1.4 TFSI engine and 150 hp, while the S-line is also available with a 2.0 TFSI engine and 190 hp 

•Fast Forward: For those who love adventure, the S3 Sedan and Sportback come with a powerful 2.0 TFSI engine and an exhilarating 290 hp 

 

Manama, July 04, 2021 – Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and for the first time ever is bringing the powerful S3 Sportback into the region – a brand new entry into the hot hatch segment. 

Since Audi advanced and elevated the premium compact segment with the A3 in 1996, the line-up of models has continued to expand and improve with the newest generation of the much-loved A3 family promising to be the best one yet.

Firas Barbir, Sales Manager at Audi Bahrain commented, “The Audi A3 family has proved quite popular in the Kingdom, and with the introduction of the all-new A3 Sedan, S3 Sedan and finally for the first time, the S3 Sportback in the market, I am personally very excited to share this news with our customers. The all-new Audi A3 family brings in more advancements from design, sportiness, power, technology and driving pleasure. Needless to say, our confidence in the A3 is unquestionable, and adding our 5 Year Manufacturer warranty, 5 Year service package and 5 Year Road side assistance to this best-in-class model gives it all the more reasons to be loved”

Beneath the progressive design of the Audi A3, S3 and S3 Sportback, lie many innovations handed down from their larger siblings such as the latest version of the Audi MMI infotainment system with integrated Apple CarPlay and Android Auto. These features together with numerous driver assistance systems and upgraded design elements ensure that the comfort and safety of the driver always come first.

To configure, find out more and secure your Audi A3 and S3 visit www.audi-bahrain.com or contact Audi Centre Bahrain at 17459933.

 

The A3 Sedan – Sporty, Digitalized, Progressive 

Distinctive: design and lighting 

The new A3 Sedan features compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches. The digital daytime running lights of the Matrix LED headlights are a further innovation and are available as an option. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable. 

 

Digitalized: controls and displays 

The cockpit of the new A3 Sedan is wholly focused on the driver. It uses familiar elements from the brand’s larger models and is equipped with a 10.1-inch touch display as a standard feature, which is integrated in the center of the instrument panel. It recognizes letters entered by hand, provides haptic and acoustic feedback, and can be controlled using natural language. 

The optional Audi virtual cockpit provides additional functions such as the large display of the navigation map. The optional plus version measures 12.3 inches and enables three different views, including graphics with a sporty look. 

Digital, easy to understand, and intuitive: The new A3 Sedan features a newly developed control and display concept with a flat menu structure and symbols that are familiar from smartphones. Audi has replaced the rotary pushbutton on the center tunnel with a large MMI touch display that provides acoustic and haptic feedback. It has a 10.1-inch diagonal, is configured as an MMI radio plus as standard, and is used to control the infotainment system as well as a number of comfort functions. The driver receives acoustic feedback when selecting a function. The system also allows the driver to enter text in handwriting: It recognizes individual letters, cursive writing, whole words, and letters written on top of each other. The MMI search provides a list of suggestions even after just a few characters are entered.

 

Intensified: the infotainment 

The MMI operating concept is powered by the new third-generation modular infotainment platform. Its computing power is ten times higher than that of its predecessor. 

Individual settings can be stored in up to six user profiles – from climate control and the seat position to frequently selected navigation destinations as well as frequently used media. 

 

Well versed: the driver assistance systems 

Equipped with the optional Audi pre sense front, the collision avoidance assist, and the lane departure warning, the new A3 sedan helps prevent accidents with other road users and offers a high level of safety.

To configure, find out more and secure your Audi A3 and S3 visit www.audi-bahrain.com or contact Audi Centre Bahrain at 17459933.

 

 

The New Audi S3 Sedan & Sportback: More Sportiness, More Power, More Driving Pleasure

Characteristic design and lighting 

The new S3 models display their dynamic character from the very first glance. The front is dominated by the Singleframe with its large rhombus-patterned grille and impressive air inlets, while the housings of the exterior mirrors have a gleaming aluminum look. The shoulder of the body extends in a strong line from the headlights to the rear lights. The areas below are curved inward – a new element of Audi’s design that places a stronger emphasis on the wheel arches. 

 

Powerful drive 

With 290 hp and 400 Nm of torque, the new S3 models accelerate from 0 to 100 km/h in 4.9 seconds and in conjunction with the lightning fast seven-speed S tronic gearbox towards an electronically governed top speed of 250 km/h. The driver can use the standard series Audi drive select system to make the sound of the powerful four-cylinder turbo engine even crisper.

 

Sporty interior & generous space

The strikingly sporty design of the new S3 models continues on the inside – with the new, compact shifter for the seven-speed S tronic and decorative aluminum or carbon inlays whose design evokes the shape of the headlights. The cockpit is focused on the driver. The distinctive air vents form a single unit with the instrument cover, underlining the sporty character. 

In the middle of the instrument panel, a 10.1-inch MMI touch display with MMI Navigation Plus come as standard in the S3. It recognizes letters entered by hand and provides acoustic feedback. As an additional operating level, the infotainment can also be voice-controlled using natural language as standard. 

Compared with their predecessors, the new S3 models have grown in size: The Sportback and the Sedan are three centimetres and four centimetres longer respectively. The luggage compartment has a capacity of 325 litres, and is expandable up to 1,145 litres with the Sportback when the seat bench is down.

 

 

A new generation of infotainment 

The MMI operating concept of the new S3 models is powered by the third-generation modular infotainment platform (MIB 3). For lovers of high-quality audio, the standard Bang & Olufsen premium sound system with 3D sound delivers a particularly spatial soundscape. 

 

Helpful driver assist systems 

The driver assist systems in the new S3 models also demonstrate Audi’s technical expertise. Audi pre sense front, swerve assist with turn assist, and lane departure warning all have the potential to prevent accidents and are included as optional features.

Further assist systems, such as lane change and exit warnings as well as the cross-traffic and park assist systems, are available optionally as well. The Adaptive cruise control maintains the speed and distance to the vehicle in front and the efficiency assist supports an economic driving style.

To configure, find out more and secure your Audi A3 and S3 visit www.audi-bahrain.com or contact Audi Centre Bahrain at 17459933.

04-07-2021

BEHBEHANI BROTHERS ANNOUNCE STRATEGIC AFTER-SALES SERVICING PARTNERSHIP WITH FRENCH LUXURY ICON BUGATTI IN BAHRAIN

Behbehani Brothers W.L.L., a leader in the automotive business, today announced that the company has signed a strategic Service Partner agreement with Bugatti, the exclusive French hyper sports car marque.

 

The Bugatti Service Partner Network includes Bugatti Service Partners and Bugatti Service Partners of Excellence. While both partners carry out a full range of service and maintenance requirements, the Partners of Excellence will handle more complex maintenance work and specialized repairs. The Bahrain Partner Network will be managed by, Mr. Anthony Palmer, a highly qualified expert Bugatti Trained technician who has more than 8 years of experience in servicing Bugatti cars, and 30 years in the Automotive technical service business. Our Bugatti Services range can be provided to any Bugatti owner, whether in Bahrain itself or beyond at any time.

 

The formal agreement was signed by Steven Hill, Group General Manager, Behbehani Brothers and Christian Mastro, Member of the board Sales, Marketing and Customer Service at Bugatti on 31st of March, 2021. Under the agreement, Bugatti customers can now enjoy peace of mind and have access to a dedicated team of Aftersales experts at the Behbehani Group Service Centre, located in Sitra, Bahrain.

 

Commenting on the partnership announcement, Mr. Hill said: “Bugatti is synonymous with bespoke luxury and unrivalled performance all around the world and we are delighted to add the marque under the Behbehani umbrella”. The addition of Bugatti is a great honor for us and we are confident that this partnership will further extend and compliment the group’s existing portfolio of premium automotive brands. Furthermore, it is a testament of our After-sales service team’s passion and commitment of providing true value and complete satisfaction to our Brand customers.”

 

“For almost 70 years, Behbehani has represented the epitome of ultimate luxury car brands, a demonstration of the Brand’s timeless heritage. Differentiation in our After-Sales Service delivery has been one of our strengths and we are proud to have 12 global iconic brands who strongly vouch for and accredit our services under our portfolio. Our key to success as one of the oldest automotive companies in the Middle East, is our excellent track-record of providing a comprehensive world-class product range, fully supported by our first-class customer experience,” he added.

 

The dedicated private workshop is fully equipped with Bugatti specialist tooling and equipment and supported by the genuine spare parts and accessories supply chain. All repairs are carried out by our qualified technical team who operate under the strict quality control procedures, requirements and guidelines stipulated by the Bugatti marque.

 

Recently, Bugatti launched the Passeport Tranquillité service program, which makes the ongoing maintenance and ownership easier than ever. Veyron and Chiron owners can choose a complete ‘peace of mind’ solution with the new service program, which includes one service per year with an official Bugatti service partner. The Passeport Tranquillité is designed to cover vehicle life after the end of the Bugatti-provided standard warranty period. Bugatti drivers can continue to enjoy the certainty of maintenance and upkeep of their unique hyper sports car, happily knowing that a highly qualified team of dedicated technicians are on hand to ensure their Bugatti’s optimum performance.

20-06-2021

Notice

Dear Service Customers,
 
Under the directives of the National Taskforce for combatting COVID-19, we request you to present your Vaccination Certificate via 'BeAware' App when you are dropping your vehicle for service.
Incase if you are not vaccinated you may use our Key Drop Off option by informing your Service Advisor in advance. This option can be applicable for those who are vaccinated as well.
 
For further details please visit our website www.behbehani.com.bh
27-05-2021

Earth Day 2021

We at Behbehani Brothers are committed to a greener earth. Did you know that we have been using water recycling plant for our wash bay, where we are reusing and recycling up-to 80-85% of water.
Our Training Manager conducted an awareness session for our staff which focused on natural processes, emerging green technologies, and innovative thinking that can restore the world's ecosystems.
22-04-2021

Bahrain National Day Celebrations at Behbehani Brothers

Bahrain National day celebrations at Behbehani Brothers

15-12-2020

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