News & Events

Jeep Bahrain Partners with Juventus F.C. to Introduce Jeep Owners to Football Icons

Manama, Bahrain, December 15th 2021: Jeep Middle East has partnered with legendary Italian football club Juventus FC to introduce Jeep owners to their football heroes through digital meet and greet sessions.


The virtual meet and greet is something unique that Juventus organizes exclusively for Jeep customers. Since the pandemic has made travel difficult for many, the team has decided to launch these virtual meetings to be closer to their fans and let them experience something special – creating a one-to-one opportunity to meet with one of the players in which guests can ask a question and have a chat directly with their football hero.


This year five guests from Bahrain were invited to meet Federico Chiesa, the young Italian winger that has joined Juventus last season.


Commenting on the occasion, Marco Melani, Managing Director of American Brands at Stellantis Middle East, said: “Jeep’s philosophy is to enable Jeep owners to ‘Go anywhere, do anything’, which is why we make it our mission to create some of life’s most extraordinary journeys for our customers. This partnership with Juventus, one of football’s most iconic clubs, is one way in which we can bring these unforgettable experiences to Jeep owners in Bahrain. Jeep and Juventus are two icons in the history of their respective worlds, making them ideal brand partners, as both have in their DNA values such as authenticity, passion and the ability to take on any challenge, on the field, on road and off road.”


Sam Yacoub,General Manager of Behbehani Brothers, the dealership for Chrysler, Dodge,Ram, Jeep, Fiat and Alfa Romeo vehicles in Bahrain, added:We are very proud to be able to work with the Juventus Academy in Bahrain, being one of the best, if not the best, football academies in the country. Over 750 players and their families form part of this community of football enthusiasts, just like myself and my kids, giving Behbehani Brothers and the Jeep brand an immense opportunity to connect with people who are active and passionate, and who can find the Jeep brand as the perfect enabler of their everyday adventures.”


Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys and freedom for the soul. Jeep provides vehicles that support a lifestyle of boundless freedom, responsible adventure and are reliable, safe, fun and environmentally friendly.

The Jeep® brand has been a partner with Juventussince 2012, and is proud to partner with a team that shares its passion and drive for success. They are united not only by their iconic style – the striking black and white stripes of the Bianconeri and the signature seven-slot grille of Jeep® – but also by their rich history, power and tenacity.


Jeep Grand Cherokee L Launch

The All-New First -Ever, 7-Seater Jeep® Grand Cherokee L is breaking through.⁣

The reveal was held at our Jeep showroom for the official media launch followed by a drive to Bahrain International Circuit for a test drive.

Visit our Jeep showrooms for a closer look or call us on +973 1745 9955 to book your test drive 


Effective Communication Skills Program 2021

Developing strong communication skills is essential when it comes to building a strong bond with our customers. We at Behbehani Brothers conduct 'Effective Communication Skills' program every 6 months to ensure that our employees achieve a high level of personal growth and to meet our customers utmost needs.


Behbehani Brothers launched "Behbehani Fantasy League" competition for Football Fans across Bahrain

Behbehani Brothers has announced the launch of “Behbehani Fantasy League” football competition, running concurrently with the English Premier League (EPL). The competition, which is hosted through the official Fantasy League game, will continue until the end of the football season in May 2022. This competition presents an ideal opportunity to build the thrill and excitement for the current English Premier League and allow football fans in Bahrain a chance to compete against each other and stand a chance to win cash prizes.

 *Terms and Conditions for the Competition*

  1. The participant should be following Behbehani Brothers on Instagram @behbehani_brothers_wll

  2. The contest is open for all Bahrainis and residents of Bahrain only.

  3. The participant should fill and submit the registration form:

  4. Each participant can only have single entry and one account (CPR, Email and Fantasy Team Name)

  5. The winners should present their CPR during prize redemption.

  6. Behbehani reserves the right to disqualify any participant who does not comply with the rules of the competition

  7. This competition is not valid for Behbehani employees

  8. The Registration ends on Gameweek 5 - 17th September 2021


Future Proof: Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and S3 Sportback

Future Proof: Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and S3 Sportback


•The new futuristic generation of the successful A3 family is now being introduced in Bahrain – with more style and presence than ever before

•A new addition regionally, the all-new Audi S3 Sportback makes its debut, expanding the premium compact class offering for the luxury manufacturer

•Future Proof: The A3 Sedan is available in 3 distinctive lines providing a wide array of choices: advanced, advanced plus and S-line options are available with a 1.4 TFSI engine and 150 hp, while the S-line is also available with a 2.0 TFSI engine and 190 hp 

•Fast Forward: For those who love adventure, the S3 Sedan and Sportback come with a powerful 2.0 TFSI engine and an exhilarating 290 hp 


Manama, July 04, 2021 – Audi Bahrain introduces the all-new Audi A3 Sedan, S3 Sedan, and for the first time ever is bringing the powerful S3 Sportback into the region – a brand new entry into the hot hatch segment. 

Since Audi advanced and elevated the premium compact segment with the A3 in 1996, the line-up of models has continued to expand and improve with the newest generation of the much-loved A3 family promising to be the best one yet.

Firas Barbir, Sales Manager at Audi Bahrain commented, “The Audi A3 family has proved quite popular in the Kingdom, and with the introduction of the all-new A3 Sedan, S3 Sedan and finally for the first time, the S3 Sportback in the market, I am personally very excited to share this news with our customers. The all-new Audi A3 family brings in more advancements from design, sportiness, power, technology and driving pleasure. Needless to say, our confidence in the A3 is unquestionable, and adding our 5 Year Manufacturer warranty, 5 Year service package and 5 Year Road side assistance to this best-in-class model gives it all the more reasons to be loved”

Beneath the progressive design of the Audi A3, S3 and S3 Sportback, lie many innovations handed down from their larger siblings such as the latest version of the Audi MMI infotainment system with integrated Apple CarPlay and Android Auto. These features together with numerous driver assistance systems and upgraded design elements ensure that the comfort and safety of the driver always come first.

To configure, find out more and secure your Audi A3 and S3 visit or contact Audi Centre Bahrain at 17459933.


The A3 Sedan – Sporty, Digitalized, Progressive 

Distinctive: design and lighting 

The new A3 Sedan features compact proportions and a sporty design. The wide Singleframe and large air inlets at the front end accentuate their dynamic character. The shoulder of the body extends in a smooth line from the headlights to the rear lights. The area below is curved inward. This is a new element of Audi’s design that puts a stronger emphasis on the wheel arches. The digital daytime running lights of the Matrix LED headlights are a further innovation and are available as an option. They consist of a pixel array made up of LED segments in a three by five arrangement that create special light signatures and make the new A3 immediately recognizable. 


Digitalized: controls and displays 

The cockpit of the new A3 Sedan is wholly focused on the driver. It uses familiar elements from the brand’s larger models and is equipped with a 10.1-inch touch display as a standard feature, which is integrated in the center of the instrument panel. It recognizes letters entered by hand, provides haptic and acoustic feedback, and can be controlled using natural language. 

The optional Audi virtual cockpit provides additional functions such as the large display of the navigation map. The optional plus version measures 12.3 inches and enables three different views, including graphics with a sporty look. 

Digital, easy to understand, and intuitive: The new A3 Sedan features a newly developed control and display concept with a flat menu structure and symbols that are familiar from smartphones. Audi has replaced the rotary pushbutton on the center tunnel with a large MMI touch display that provides acoustic and haptic feedback. It has a 10.1-inch diagonal, is configured as an MMI radio plus as standard, and is used to control the infotainment system as well as a number of comfort functions. The driver receives acoustic feedback when selecting a function. The system also allows the driver to enter text in handwriting: It recognizes individual letters, cursive writing, whole words, and letters written on top of each other. The MMI search provides a list of suggestions even after just a few characters are entered.


Intensified: the infotainment 

The MMI operating concept is powered by the new third-generation modular infotainment platform. Its computing power is ten times higher than that of its predecessor. 

Individual settings can be stored in up to six user profiles – from climate control and the seat position to frequently selected navigation destinations as well as frequently used media. 


Well versed: the driver assistance systems 

Equipped with the optional Audi pre sense front, the collision avoidance assist, and the lane departure warning, the new A3 sedan helps prevent accidents with other road users and offers a high level of safety.

To configure, find out more and secure your Audi A3 and S3 visit or contact Audi Centre Bahrain at 17459933.



The New Audi S3 Sedan & Sportback: More Sportiness, More Power, More Driving Pleasure

Characteristic design and lighting 

The new S3 models display their dynamic character from the very first glance. The front is dominated by the Singleframe with its large rhombus-patterned grille and impressive air inlets, while the housings of the exterior mirrors have a gleaming aluminum look. The shoulder of the body extends in a strong line from the headlights to the rear lights. The areas below are curved inward – a new element of Audi’s design that places a stronger emphasis on the wheel arches. 


Powerful drive 

With 290 hp and 400 Nm of torque, the new S3 models accelerate from 0 to 100 km/h in 4.9 seconds and in conjunction with the lightning fast seven-speed S tronic gearbox towards an electronically governed top speed of 250 km/h. The driver can use the standard series Audi drive select system to make the sound of the powerful four-cylinder turbo engine even crisper.


Sporty interior & generous space

The strikingly sporty design of the new S3 models continues on the inside – with the new, compact shifter for the seven-speed S tronic and decorative aluminum or carbon inlays whose design evokes the shape of the headlights. The cockpit is focused on the driver. The distinctive air vents form a single unit with the instrument cover, underlining the sporty character. 

In the middle of the instrument panel, a 10.1-inch MMI touch display with MMI Navigation Plus come as standard in the S3. It recognizes letters entered by hand and provides acoustic feedback. As an additional operating level, the infotainment can also be voice-controlled using natural language as standard. 

Compared with their predecessors, the new S3 models have grown in size: The Sportback and the Sedan are three centimetres and four centimetres longer respectively. The luggage compartment has a capacity of 325 litres, and is expandable up to 1,145 litres with the Sportback when the seat bench is down.



A new generation of infotainment 

The MMI operating concept of the new S3 models is powered by the third-generation modular infotainment platform (MIB 3). For lovers of high-quality audio, the standard Bang & Olufsen premium sound system with 3D sound delivers a particularly spatial soundscape. 


Helpful driver assist systems 

The driver assist systems in the new S3 models also demonstrate Audi’s technical expertise. Audi pre sense front, swerve assist with turn assist, and lane departure warning all have the potential to prevent accidents and are included as optional features.

Further assist systems, such as lane change and exit warnings as well as the cross-traffic and park assist systems, are available optionally as well. The Adaptive cruise control maintains the speed and distance to the vehicle in front and the efficiency assist supports an economic driving style.

To configure, find out more and secure your Audi A3 and S3 visit or contact Audi Centre Bahrain at 17459933.




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