News & Events for Motors

Electrifying Future of Bahrain with Behbehani

Behbehani Brothers W.L.L are pleased to announce that, alongside their Manufacturer partners, they are in the final stage of achieving homologation under BH 1:2021 Bahraini Technical Regulation for Electric Vehicles. Currently this homologation will extend to the Porsche and Audi Electric Vehicle ranges available in the region, with further Brands and models to follow in the near future.


As a part of the Homologation requirements, Behbehani Brothers will be hosting the first dedicated Electric Vehicle focused training session to representatives of the MOICT, Traffic and Civil Defence Ministries on the 14th & 15th March at their Training Centre in Sitra. This bespoke EV “Familiarisation” course will be the first of its kind in the Kingdom, bringing the wealth of technical knowledge and experience from Behbehani Brothers alongside our OEM partners and the authorities of Bahrain. Focusing on a range of elements during the course, the team will be covering a range of topics including; overview of Electric Vehicle ranges, technologies, Charging, Safety, and Rescue Data.


Speaking on behalf of Behbehani Brothers, Steven Hill, Group General Manager, commented – “We are so pleased to be the first Automotive Business in Bahrain to deliver this training to the relevant authorities and extend our sincere thanks to all parties who have been involved in the standards and homologation journey as we enter a new era for mobility in Bahrain”. The importance of a clear path and vision for the introduction of EV’s into Bahrain is in the interest of all Consumers who will enjoy and experience these incredible products in the future. As with any product, standards, safety and training is essential and we at Behbehani Brothers are already fully prepared for the next era of mobility and recognise the significant efforts made by the Bahrain team in defining and actioning the standards for the future.”


Speaking on behalf of the MOICT, Mr Ali Alhayki, Chief of Metrology, Chairman OF GSO Mechanical Technical Committee, Testing & Metrology Directorate, commented – “We are excited to begin our transition to the era of Electric Mobility, as it is in the developed countries, EV signifies the future of mobility in the soon upcoming future. Finally, the dream will come true by owning an electric car in Bahrain commercially after all the work and efforts made by the local and Gulf committee in this field. We are also grateful to the Behbehani Brothers for being an important partner that contributes with us to a major role in achieving this transition, this training workshop illustrates the great cooperation between MOICT as a governmental entity and Private sector, sure we look forward to expanding this cooperation in a way that contributes to spreading the culture of Electric cars in Bahrain society.”

At Behbehani Brothers, we look forward to an electrified future in the Kingdom of Bahrain and welcoming our customers into these amazing new products within our extensive range in the future.

12-03-2022

Jeep Bahrain Partners with Juventus F.C. to Introduce Jeep Owners to Football Icons

Manama, Bahrain, December 15th 2021: Jeep Middle East has partnered with legendary Italian football club Juventus FC to introduce Jeep owners to their football heroes through digital meet and greet sessions.

 

The virtual meet and greet is something unique that Juventus organizes exclusively for Jeep customers. Since the pandemic has made travel difficult for many, the team has decided to launch these virtual meetings to be closer to their fans and let them experience something special – creating a one-to-one opportunity to meet with one of the players in which guests can ask a question and have a chat directly with their football hero.

 

This year five guests from Bahrain were invited to meet Federico Chiesa, the young Italian winger that has joined Juventus last season.

 

Commenting on the occasion, Marco Melani, Managing Director of American Brands at Stellantis Middle East, said: “Jeep’s philosophy is to enable Jeep owners to ‘Go anywhere, do anything’, which is why we make it our mission to create some of life’s most extraordinary journeys for our customers. This partnership with Juventus, one of football’s most iconic clubs, is one way in which we can bring these unforgettable experiences to Jeep owners in Bahrain. Jeep and Juventus are two icons in the history of their respective worlds, making them ideal brand partners, as both have in their DNA values such as authenticity, passion and the ability to take on any challenge, on the field, on road and off road.”

 

Sam Yacoub,General Manager of Behbehani Brothers, the dealership for Chrysler, Dodge,Ram, Jeep, Fiat and Alfa Romeo vehicles in Bahrain, added:We are very proud to be able to work with the Juventus Academy in Bahrain, being one of the best, if not the best, football academies in the country. Over 750 players and their families form part of this community of football enthusiasts, just like myself and my kids, giving Behbehani Brothers and the Jeep brand an immense opportunity to connect with people who are active and passionate, and who can find the Jeep brand as the perfect enabler of their everyday adventures.”

 

Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys and freedom for the soul. Jeep provides vehicles that support a lifestyle of boundless freedom, responsible adventure and are reliable, safe, fun and environmentally friendly.

The Jeep® brand has been a partner with Juventussince 2012, and is proud to partner with a team that shares its passion and drive for success. They are united not only by their iconic style – the striking black and white stripes of the Bianconeri and the signature seven-slot grille of Jeep® – but also by their rich history, power and tenacity.

15-12-2021

Jeep Grand Cherokee L Launch

The All-New First -Ever, 7-Seater Jeep® Grand Cherokee L is breaking through.⁣

The reveal was held at our Jeep showroom for the official media launch followed by a drive to Bahrain International Circuit for a test drive.

Visit our Jeep showrooms for a closer look or call us on +973 1745 9955 to book your test drive 

26-10-2021

Effective Communication Skills Program 2021

Developing strong communication skills is essential when it comes to building a strong bond with our customers. We at Behbehani Brothers conduct 'Effective Communication Skills' program every 6 months to ensure that our employees achieve a high level of personal growth and to meet our customers utmost needs.

24-08-2021

Behbehani Brothers launched "Behbehani Fantasy League" competition for Football Fans across Bahrain

Behbehani Brothers has announced the launch of “Behbehani Fantasy League” football competition, running concurrently with the English Premier League (EPL). The competition, which is hosted through the official Fantasy League game, will continue until the end of the football season in May 2022. This competition presents an ideal opportunity to build the thrill and excitement for the current English Premier League and allow football fans in Bahrain a chance to compete against each other and stand a chance to win cash prizes.


 *Terms and Conditions for the Competition*

  1. The participant should be following Behbehani Brothers on Instagram @behbehani_brothers_wll

  2. The contest is open for all Bahrainis and residents of Bahrain only.

  3. The participant should fill and submit the registration form: https://linktr.ee/behbehani

  4. Each participant can only have single entry and one account (CPR, Email and Fantasy Team Name)

  5. The winners should present their CPR during prize redemption.

  6. Behbehani reserves the right to disqualify any participant who does not comply with the rules of the competition

  7. This competition is not valid for Behbehani employees

  8. The Registration ends on Gameweek 5 - 17th September 2021

12-08-2021

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